Adam Dyer's Page

Seems to be more often than not, there is a “if you build it, they will come” attitude when talking about marketing within social formats, but rarely does that work for a multitude of reasons.

Today Mashable had a great article about Brands Becoming Media. The article did a great job of not only outlining the difference between paid media, owned media (proprietar

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TVO, A Canadian Public Media Company, recently posted a video on YouTube titled “Does the internet make you dumber?” The video highlights our diminishing attention spans, how we’re losing our memory skills because we have instant access to full information.

The host also postulates that maybe the concept of intelligence should be more about what we can do with information and less about the ability to sign ou… Continue

Mashable just recently posted an article about the business applications of Google Wave and how it can help streamline collaborative projects as well as sync up teams that are split across different times and spaces.

I completely agree, but feel there is also a lot of power in using the application for learn… Continue