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A blog post by Jeff Swaim was featured

Standing Out Doesn't Have to Mean Loud and Flashy

It's hard to stop watching this video and yet it is simply an aquarium (yes, the 2nd largest aquarium in the world) but the music and setting create an awe that can only be experienced. Many times as marketers, we look to the loud and outrageous to…

October 26, 2009

Jeff Swaim added a blog post

Standing Out Doesn't Have to Mean Loud and Flashy

August 23, 2009

Jeff Swaim left a comment for Adrienne DeLoe

August 4, 2009

Denise Mickelson, Lori Waknin, Brant Krisewicz and 2 more were featured

June 17, 2009

Profile Information

I love marketing and I'm more of a(n):

creative type

My Bio in a 100-words or less nutshell:

I'm an Internet entrepreneur and visionary committed to changing the way businesses do business. I'm an eclectic mix of an accountant, an award-winning creative director, a computer programmer, a member of the National Scrabble Association, an avid volleyball player, ping pong wizard, singer/songwriter, and World Series of Poker veteran.

I've worked with some amazing brands, including:

American State Bank, Big O Tires, Blue Cross / Blue Shield, Dairy Queen, Denver Business Journal, DeVry University, First Data, Frontier Airlines, General Electric, Grameen Foundation USA, Grease Monkey, Guaranty Bank, Harley-Davidson, Haworth, Houghton Mifflin, Little Caesars, Lutron Electronics, Match.com, Mercedes-Benz, MicroSat Systems, Midnight Star Casino, Outward Bound, Pinnacol Assurance, Qdoba, Red Robin Restaurants, Rudolf Steiner Foundation, Song Touch, Stockmen's Bank, University of Phoenix, Wal-Mart.

From all my years of experience, my single best marketing advice in one sentence is:

While you can't always do what you love, you can always love what you do.

My favorite work-related Website is:

http://www.wiredworldmedia.com

Jeff Swaim's Blog

Standing Out Doesn't Have to Mean Loud and Flashy

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Posted on July 31, 2009 at 12:00pm —

Must-Listen State of the Digital World Forum

Author of Wikinomics and Chair of nGenera, Don Tapscott delivers a message to attendees of Net Change Week. Take this message back to your tribes! It is one of the most eloquent and current synopses of what digital means today in the world as you will find. It's worth the time and focus on every word. (Thanks to Stan Lankowitz)

A message from Don Tapscott from SiG @ MaRS on

… Continue

Posted on June 14, 2009 at 11:18pm —

Your Business Card is Crap!

You have to love the polish and passion! While the particulars are laughable, the principle of your business card being your "everything" has a lot of truth. What story does your business card tell of your brand, your promise, your personality, your values? Did you "save a lot of money" going with cookie-cutter graphic design and fly-by-night printing deals? I'd suggest you re-evaluate your priorities, what you stand for, and how you communicate that stand! I hope you aren't using sixty-pound St… Continue

Posted on June 9, 2009 at 9:36pm —

A Lesson in Not Thinking Black & White

I remember the feeling of being selected to create the brand identity and launch a $100 million fundraising campaign for future Nobel Peace Prize winner, Muhammad Yunus and his wildly successful Grameen Bank. Their pioneering work in the development of successful microcredit programs as… Continue

Posted on June 3, 2009 at 9:30pm —

When a Website Disappears

To apply "purple cow" thinking to a Website for a client ... stay locked in the room and keep asking the question.. not what is the product, the copy, the images, the site map, the technology.... ask yourself what is THE EXPERIENCE. What EXPERIENCE can we deliver that will engage a user so fast and deep they forget they are on a Website because they are so into the experience. Think about your brand promise and then what experience will make a powerful connection to your viewer. THEN and only th… Continue

Posted on May 1, 2009 at 1:00am —