Sally Mckenzie's Page
Profile Information
- I love marketing and I'm more of a(n):
- strategy type
- My Bio in a 100-words or less nutshell:
- Independent e-commerce/multi-channel strategy consultant for 3 years. Corporate life experience includes senior mgmt positions at Eddie Bauer, Classmates.com, Expedia. Heavy emphasis on strategic planning, merchandising, e-commerce operations and marketing.
- I've worked with some amazing brands, including:
- Eddie Bauer, Classmates.com, Expedia, Online Shoes, Columbia Sportswear, GAP, AlphaGraphics, PETA, Barrie Pace/Hartmarx, MS Rau Antiques, Shop.org, T-Mobile, Imagekind, Mighty Leaf Tea, Wolverine Worldwide
- From all my years of experience, my single best marketing advice in one sentence is:
- Strategy is as much the art of exclusion as inclusion...what are you NOT going to do?
- My favorite work-related Website is:
- http://ecommerceconsulting.com
O.M.G. IN ACTION
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