MOOv: Advertising Branding Interactive Marketing Agency : Denver

Sally Mckenzie
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Sally Mckenzie was featured
November 2, 2009
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June 17, 2009
Sally Mckenzie updated their profile
June 1, 2009
Sally Mckenzie is now a member of MOOv: Advertising Branding Interactive Marketing Agency : Denver
May 31, 2009

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Profile Information

I love marketing and I'm more of a(n):
strategy type
My Bio in a 100-words or less nutshell:
Independent e-commerce/multi-channel strategy consultant for 3 years. Corporate life experience includes senior mgmt positions at Eddie Bauer, Classmates.com, Expedia. Heavy emphasis on strategic planning, merchandising, e-commerce operations and marketing.
I've worked with some amazing brands, including:
Eddie Bauer, Classmates.com, Expedia, Online Shoes, Columbia Sportswear, GAP, AlphaGraphics, PETA, Barrie Pace/Hartmarx, MS Rau Antiques, Shop.org, T-Mobile, Imagekind, Mighty Leaf Tea, Wolverine Worldwide
From all my years of experience, my single best marketing advice in one sentence is:
Strategy is as much the art of exclusion as inclusion...what are you NOT going to do?
My favorite work-related Website is:
http://ecommerceconsulting.com
 
 

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