Independent e-commerce/multi-channel strategy consultant for 3 years. Corporate life experience includes senior mgmt positions at Eddie Bauer, Classmates.com, Expedia. Heavy emphasis on strategic planning, merchandising, e-commerce operations and marketing.
I've worked with some amazing brands, including:
Eddie Bauer, Classmates.com, Expedia, Online Shoes, Columbia Sportswear, GAP, AlphaGraphics, PETA, Barrie Pace/Hartmarx, MS Rau Antiques, Shop.org, T-Mobile, Imagekind, Mighty Leaf Tea, Wolverine Worldwide
From all my years of experience, my single best marketing advice in one sentence is:
Strategy is as much the art of exclusion as inclusion...what are you NOT going to do?
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