When a Website Disappears

To apply "purple cow" thinking to a Website for a client ... stay locked in the room and keep asking the question.. not what is the product, the copy, the images, the site map, the technology.... ask yourself what is THE EXPERIENCE. What EXPERIENCE can we deliver that will engage a user so fast and deep they forget they are on a Website because they are so into the experience. Think about your brand promise and then what experience will make a powerful connection to your viewer. THEN and only then think about designing, programming, mapping, and building. A great example of this in action is Ashes and Snow. It is a museum exhibit presented by the Rolex Foundation. Experience it for yourself. It could change the way you think about the possibility Websites represent forever.